If you’re building a career in photography we’ve published some great articles by highly successful people here lately. Here’s a quick run-through — starting with Justine Ungaro and The Edmonsons because they’re giving Master Classes at WPPI next week. Please don’t miss them — they’ll be great value — and please don’t miss their sponsors either — Queensberry! Catch up with Stephen and Sonya at Booth 1365 in the Marquee Ballroom. Justine’s WPPI class is about moving to a new market, but her article for Queensberry is To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>

As told to Cate Scaglione - Life As Fine Art “Fear is the lengthened shadow of ignorance.” ~Arnold Glasow As artists we are a different breed within the human race. Our right brains guide us with a heightened sensibility, to help us translate the world in an emotionally meaningful way. We’ll witness the same events and circumstances entirely differently than others, and often with more intensity. These are our blessings, except perhaps when the worst demon surfaces. Fear. All humans experience fear in one form or another. But is all fear bad? Is there such a thing as beneficial, To View More >>